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Cycle Show 2011 - Olympic ambassador, discount tickets & news

Cycle Show 2011 - Olympic ambassador, discount tickets & news

Olympic Gold Medallist Geraint Thomas MBE has been announced as the Cycle Show ambassador.

Moving to its new NEC location to accommodate the ever growing number of exhibitors and visitors, this year’s show will feature two outdoor demo tracks for those wanting to test the bikes on display; a 600m road bike demo track for an authentic tarmac riding experience and a 1km mountain bike demo track, sponsored by Dare 2b.

The Cycle Show is open to the public from 30th September to 2nd October, with a dedicated trade and media day on the 29th September.

Geraint is set to open the trade day later this year and is relishing the opportunity to be one of the first to see the new 2012 cycling products: “The Cycle Show is a key event in the UK’s cycling calendar, and this year looks set to be the best one yet - I can’t wait to be a part of it as it moves to a brand new location at the NEC. Now is a really exciting time for cycling, with the 2012 Olympic and Paralympic Games just around the corner, I would encourage trade, media and the public to book their places now to get an exclusive look at new and upcoming trends in cycling and to check out the latest product ranges for 2012”.

Over 500 of the world’s top cycling brands will showcase their products at the NEC in Birmingham. Last year saw over 22,000 visitors enjoy the interactive visitor features; test new bikes and be wowed by the BMX stunt riders. Back by popular demand are the Kids test tracks, indoor triathlon competitions plus appearances and talks by exciting cycle celebrities.

Andrew Brabazon, Event Director for the Cycle Show commented: “Whether this will be your first time attending the Cycle Show or your 10th visit, there will be something for everyone at this year’s event.  It’s really exciting to have Geraint on board this year – not only will Geraint be making an appearance on the trade day, we also have lots planned in the build up to the show, including ask the expert Q&A sessions on our social media sites and some fantastic money-can’t-buy prizes for the public.

The four day cycling experience boasts the latest fashions, newest technologies and an opportunity to try before you buy on spectacular demo tracks. Nowhere else in the UK can consumers experience such a fantastic array of cycling products all under one roof.

To purchase tickets at the special discounted price of £11 (tickets priced at £15.50 on the door) please visit and enter the code CSH.

Concessions priced at £10.50, children under 14 priced at £6.50 with under 5s free.

Special offers are available for advance group bookings. More information about the Cycle Show can be found at

T&Cs; Discount valid only on tickets bought in advance and calculated on the ‘on the door’ price of £15.50 (advance online ticket price usually £12.50). All tickets are subject to a £1 booking fee per transaction. The price quote above does not include the booking fee.