Although they’re obvious to those in the know, communicating these advantages to people who don’t ride to work is trickier than you might think. Helping occasional leisure cyclists or complete novices to try riding to work isn’t easy, but everyone stands to gain if more people get around by bike.
Here are a few tips to help you become an effective encourager:
- Be supportive. If you have colleagues who would ride in but they are concerned about riding in rush hour traffic, talk to them about their route and see if you can help them plan a quieter one, even if it’s a bit longer. You could also find out about adult cycle training in their area and let them know about it; if there are a few staff who would benefit from this, could you convince management to fund a small-group session for them?
- Buddy up. Offer to ride in with a colleague who hasn’t done it before so they can have a go with an experienced commuter.
- Bring the breakfast. A bike breakfast is a great way to celebrate and reward cycling to work and foster a cycling community at the workplace. They needn’t be expensive (check out Love to Ride’s tips here) but people love free food – it also sends a message to would-be bike commuters that they’re missing out!
These simple steps are really effective methods for helping people to start riding to work. Nothing beats the personal support of a trusted colleague and if you do successfully help a workmate make the switch to commuting by bike, we guarantee they will thank you in the future when they’re happier, healthier and wealthier as a result.
We understand, though, that even with the most thoughtful approach people can be reluctant to take the plunge and try riding to work. That’s why we’re encouraging all Cycleschemers to register themselves and their workplaces with Love to Ride, a free platform to celebrate, reward and encourage everyday cycling.
The next event is Ride to Work Week, which runs from 12-18 March: participants can win a European city break or a £100 voucher just for riding to work – plus there are prizes for encouraging others. Love to Ride will also have giveaways during Bike Week in June and then the main event, Cycle September, is a competition between workplaces to see which can get the most staff to try riding a bike. The goal is simple: to get more people on bikes and have some fun in the process, plus participants can win some amazing prizes!
Love to Ride provides a great platform for people who already enjoy the benefits of biking to share them with friends, family and colleagues.
A purpose-built commute bicycle, specifically designed for the modern bicycle commuter.
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