The Charity has extended the number of events it will stage this year from three to five. The rides kicked off in East Anglia last month with more than 600 people challenging themselves to ride across the Norfolk and Suffolk countryside. Later this summer there will also be new rides in Wales and Scotland, and the event will again return to London and Stoke-on-Trent.
The rides – which last year raised over £500,000 – are designed to offer cyclists both a credible and challenging route, as well as bringing people together to raise funds to fight the most common cancer in men in the UK.
A new survey for the Charity, carried out by ICM Research, has revealed that despite an overwhelming 82 per cent of bike owners in Britain choosing to take to the saddle as a form of exercise, a quarter of these would-be-cyclists will do so only a handful of times a year.
Katie Robbins, Project Manager of The Tour Rides, said: “The research shows there are thousands of gleaming bikes laying lonely and unused across the UK. We are urging people to quite literally ‘get on their bikes’ and join thousands of people across the UK in making a statement in the fight against this disease, which kills one man every hour.
“The Tour Rides offer an unparalleled challenge to keen cyclists. The routes offer the same experience as the pro riders in The Tour of Britain. They also make a fantastic challenge for people who had good intentions when they bought their bike. All of the money raised will go towards research, campaigning or support and information for the 37,000 men diagnosed with prostate cancer every year.”
The rides have been well-supported by both luminaries from the world of sport and celebrity ambassadors alike.
Professional cyclist, Ed Clancy MBE, said: “I did the Stoke-on-Trent ride last year. I enjoyed it. The Tour Rides are a great opportunity for people to be able to actually ride the same route themselves and challenge themselves against the pros. It was really well organised with food stops along the way, race cars and good signage. Prostate cancer is the most prevalent cancer in men in the UK, so it was also good to do this for a good cause and get the message out there.”
Hugh Roberts Chief Executive of The Tour of Britain, added: “The Tour Rides offer a fantastic opportunity for riders to take on the challenge of a Tour of Britain stage and compare themselves to the professional cyclists from The Tour. That they can do so whilst raising funds and awareness to combat prostate cancer makes it an even more worthwhile cause, and reason to get on your bike."
For more information about the tour, please visit www.tourride.co.uk
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