Cyclescheme is the UK's most popular cycle to work benefit, creating more cyclists than any other provider.

Cyclescheme has exclusively partnered with Love to Ride to incentivise all Cycleschemers to ride more


Love to ride
  get people cycling by using their online platform, fun online challenges, and good ol’ human interaction. Cyclescheme has exclusively partnered with Love to Ride to allow employees of Cyclescheme clients access to Love to Ride's proprietary cycling engagement platform.

Love to Ride has been designed with behaviour change principles, techniques and tools at its core. This ensures that their approaches are as effective as possible at encouraging cycling. 

This partnership allows Cyclescheme to offer more than a cycle to work scheme, it enables us to offer employers a holistic solution that covers behaviour, culture and accessibility.  

Love to Ride

Love to Ride's principles include:  

 Brain Target
Know your audience Targeted Information

They use quick surveys to discover key information about each person, how often they ride, what barriers they face, what their goals are.

They are then able to provide people with information that is relevant to them. Relevant and timely information helps to inform and engage.
 Barrier  Thumbs up
Overcoming Barriers Reinforcing Behaviour
Because they find out the specific barriers each person faces, they can effectively support people in overcoming them so they can cycle to work.
People can record their rides, see their stats stack up, receive positive reinforcing messages, set goals and earn incentives and rewards.

Cycleschemers get:

  • Exclusive access to the Love to Ride Cyclescheme community and platform
  • Seasonal challenges, campaigns and prizes - worth £30,000 annually
  • Use of the Love to Ride app (you can also use other apps like Strava)
  • Access to Cyclescheme's national Love to Ride leaderboards

Watch the video:

Find out more about Love to Ride and learn how your organisation could benefit from using their fantastic engagement platform.