Cyclescheme is a founding member of the Cycle Marketing Board. Together with other industry leaders, we’re proud to announce the launch of a brand-new campaign.
Research by the Department for Transport shows that nearly 60% of car journeys in the UK are under 5 miles. We’re not saying that driving isn’t a sensible option for some journeys – but many could be switched. ‘The best tool for the job’ is designed to help employees have that ‘light bulb’ moment and realise that cycling makes sense.
This is a national, integrated campaign running across billboards, digital, print, social media and PR.
Get involved today:
As homeworking employees begin to return to the workplace – it’s time to make cycling the approachable option for those rethinking their travel modes. After all, research shows that the most successful active travel interventions focus on short and simple journeys, like the commute.
Here are three straightforward ways you can support the campaign and show employees why #BikeisBest.
Pop up a poster
In the kitchen, in the toilets and in meeting rooms – we’re talking high footfall areas.
Add an eFlyer
To your digital networks such as intranet, internal social sites and benefits hub.
Share the video
Engage your employees with the campaign message with this short video.
Promote your Cycle to Work scheme:
Opting into your scheme is a positive action employees’ can take to reduce their car dependency.
Your scheme breaks down the accessibility and affordability barriers that can prevent employees from cycling. Employees can get what they need to cycle commute (a bike, a bike and accessories, or accessories only) and save 25-39% on the cost via tax-efficient salary repayments.
Visit MySchemes to view your latest scheme resources.