Cycle to Work Day 2016: The Cycling Campaign of The year

Cyclescheme, 19.09.2016

Cycle to Work Day 2016: The Cycling Campaign of The year

Thank you for taking part in Cycle to Work Day 2016 – the most successful so far!

Here’s a quick look at the numbers, and some of the activities that took place on the day. This year’s Cycle to Work day took place on Wednesday 14 September.

- 44,889 riders took part in 2016, compared to 32,763 riders in 2015 (up 37%)

- 673,438 miles were ridden in 2016, compared to 489,674 miles in 2015 (up 38%)

- 1,026 employers participated in 2016, compared to 872 employers in 2015 (up 18%)

Employers representing over 1.3 million staff joined in, celebrating utility cycling and helping to boost health and wellbeing in the UK. These include Tesco, Barclays, Centrica, Jaguar Land Rover, BBC, Rolls Royce Motor Cars, Accenture, IBM, Next PLC and local authorities  Camden Borough Council and Plymouth City Council.The Cycle to Work Day 2016 infographic below shows just have far reaching and successful this years campaign was.

This infographic shows just how far-reaching and successful this year’s campaign was!

CTWD 2016 infographic

Activities  included TfL giving free access to Santander Cycles in London, The Bike Tube led rides organised by The London Cycling Campaign, Bike Breakfasts for colleagues cycling to work,  and a variety of competitions through which employees could win cycling-based prizes.

The Bike Tubes were popular, with routes from Shepherd’s Bush to Greenwich, and participants included everyone from first-time commuters to those who just needed to give their bike a quick dust.

LCC Bike Tube

And a big ‘Thank you!’ to all the independent bike retailers across the UK for offering free Bike Health Checks (like MOTs for bikes).  For the first time in the event’s history over 1,000 retailers supported the campaign by offering these checks. On social media, Cycle to Work Day trended #1 on Twitter in the UK for several hours, and at #3 worldwide! We also received Thousands of photos via email, Facebook, Twitter and other social media channels.

Social media highlights on Cycle to Work Day include trending at No. 1 in the UK on Twitter for a number of hours as well as ranking No. 3 on the Worldwide Twitter trends also. Thousands of photo’s were sent to the Cycle to Work Day team via Email, Facebook, Twitter and other social media channels.

In the media, Cycle to Work Day featured on dozens of UK TV and radio programmes with Chris Boardman MBE, former Olympic Gold medallist. Listen to Radio 2's interview with Chris here.

Chris Boardman BBC Radio 2

Winners in the Cycle to Work grand prize draw carried off over £5,000-worth of cycling goodies, including bikes from Merida, Boardman and Verenti; and cycling accessories from Showers Pass, Muc-Off, Henty, Blaze, Brompton, Cycleguard, Proviz and See.Sense. 

You can see a full list of the prizes and winners, as well as winners from a 12-day prize countdown on Twitter and Facebook here

Cycle to Work day is a national event that encourages everyone to take to two wheels and cycle to work for just one day, with the ambition that many will start a great new habit and carry on in future.

Launched by Cyclescheme and supported by partners Halfords, British Cycling, Cycling UK, Sustrans, Love to Ride, Santander Cycles, the Bicycle Association, Act TravelWise, London Cycling Campaign and others, the campaign’s aim is to see a million people getting on their bikes to work by 2021.

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