Ride & Encourage Others To Try Two Wheels For Bike Week

Cyclescheme, 10.05.2018

Ride & Encourage Others To Try Two Wheels For Bike Week

It’s 95 years since the first National Bicycle Week was run by the Cycle Touring Club in 1923. 

There’s fantastic footage of the first edition’s mass participation ride in Hyde Park.

The bikes and clothes might have changed but Bike Week is still run by the same organisation - now known as Cycling UK - and has become a fixture of the cycling calendar. Cycling UK have teamed up with our friends over at Love to Ride to offer a platform for people to log rides, set goals, share photos and encourage others. 

Love to Ride are, as ever, offering fantastic prizes during Bike Week. They’re giving away a bike a day to seven lucky winners who log their rides on Love to Ride. There will also be a European city break drawn from everyone who is cited as an encourager.

Taking part is simple: register at lovetoride.net - it only takes a minute - and record your rides during Bike Week. If you use a cycling app you can link it to your Love to Ride profile and your rides will be logged automatically (linked apps: Ride Report, Strava, MapMyRide and Endomondo).

When you log a ride, you will be asked who encouraged you. If you invite friends, family and colleagues out for a ride, they’ll enter your name at this point. Provided you log a ride too during Bike Week, this will enter you into the draw for a European city break. 

This is an exciting year for Love to Ride, who at time of writing are in the middle of delivering the National Bike Challenge in the USA for the first time. Their flagship Workplace Cycle Challenge event, Cycle September - where organisations compete to see which can get the most staff to try riding a bike - is going global for the first time this year and they are engaging employers directly through their new Love to Ride Workplaces product, as well as working with local authorities as they have since 2007.


Bike now pay later


Cycling UK have put together a fantastic Bike Week events pack that has lots of information, including on how to register your event with them to get free insurance. Suggested events include:

  • Put on a ride with your friends or family to explore your local area. You’ll be amazed at what you’ll discover.
  • Host a bike breakfast to reward those who have cycled to work (or school). You can order a Love to Ride Boxed Bike Breakfast for 20 people here, or it only takes a few crumpets and mugs of tea to spoil your colleagues if you’d rather the DIY approach!
  • Challenge yourself and friends to take part in a fundraising ride - you could use Bike Week to warm up for one of Pedal for Parkinson’s fantastic rides
  • Become a bike buddy and show someone at your workplace how easy it is for them to cycle to work.

Visit Love to Ride to get in touch with any questions or suggestions or to download a promo pack to help you promote Bike Week at your workplace.

Cycling UK and Love to Ride also invite you to join a Thunderclap to help get the word out: let’s get as many people as possible to join us for the ride!

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